Privacy Policy

Last updated: October 25, 2025

This privacy policy explains how Buchanon Company Ltd collects and processes personal data on its website and in connection with its services.

1. Controller of the Data

Buchanon Company Ltd
UK Company No: 11111405
Operating from Sankt Gallen, Switzerland
Finnish VAT No: FI30165578
Contact: contact@nrlabs.io

2. What Data We Collect

Depending on your interaction with us, we may collect the following personal data:

• Name
• Email address
• Phone number
• Company name and website (if provided)
• Message content or contact request
• Technical data (e.g. IP address, browser, timestamps)

3. How and Why We Use the Data

We use your personal data for the following purposes:

• To manage bookings and contact requests
• To send newsletters and marketing communications (with your consent)
• To segment leads and manage customer relationships
• To develop and optimize our marketing and services
• To comply with legal obligations

4. Marketing Automation and Profiling

We use marketing automation tools (e.g. ActiveCampaign, GetResponse) to send targeted and personalized email sequences. These tools may use segmentation and behavioral triggers to improve relevance and user experience.

5. Cookies and Third-Party Tools

Our website uses cookies and similar tracking technologies through third-party services such as:

• Meta (Facebook/Instagram) Pixel
• Google Ads and Google Analytics
• TikTok Ads
• Other analytics or advertising platforms as needed

These tools help us improve your user experience, analyze traffic, and deliver personalized ads.

6. Data Retention

We retain personal data only as long as necessary for the stated purposes or as required by law. Marketing lists are maintained until consent is withdrawn.

7. Data Disclosure and Transfers

We do not sell your personal data. We may share it with trusted service providers (e.g. CRM, email platforms) within or outside the EU with appropriate safeguards under GDPR.

8. Your Rights

As a data subject, you have the right to:

• Access your personal data
• Request correction or deletion of your data
• Object to direct marketing
• Withdraw consent at any time
• File a complaint with a data protection authority (e.g. in Finland: Data Protection Ombudsman)

Contact: contact@nrlabs.io to exercise your rights.

9. Consent and Changes

By using our website, you accept this privacy policy. We may update this policy as necessary. Any updates will be posted on this page.